The 7th of 10 Compelling Reasons You Want Winners Working for Your Success!
//
0
/#b2bmarketingbestpractices No. 7. – Better Buzz! It’s not just the buzz around a victory that separates winners from losers, it’s the more favorable story about the past and future. Winning provides a halo that makes everything seem to glow. When you and your team, marketing and sales aligned, are better storytellers, you create trust and... Read More
In 2014, B2B marketers struggled to provide engaging content. Did you?
///
#b2bcontentmarketing This struggle is real. And 2014 was a year of realization for many businesses, and in 2015 many marketing strategies will reflect that. What did everyone realize? Generating awareness and having ‘online presence’ is not enough to land you loyal customers. Today content is at the heart of our marketing strategies. Many marketers face... Read More
The 6th of 10 Compelling Reasons: Winners Accelerate Your Success.
///
#b2bmarketingbestpractices No. 6. Solid Support. Behind every high-performance athlete or team is a cadre of coaches, friends and fans who fuel motivation. Winning enlarges your circle of backers, including influencers and your best new customers. When your top performers are striving to exceed objectives, they also create new processes that strengthen your corporate fiber. Fractional... Read More
Are you engaging top content talent to deliver results aligned with your B2B marketing plan?
///
#b2bcontentoutsourcing Content Creators: Just Pay the Man (or Woman) Hire the best and most seasoned writers and editors you can find. They WILL be more expensive than others, but in this case, you absolutely get what you pay for. If you are committed to B2B marketing excellence, and in particular if you’re content marketing flavor... Read More
The 5th of The 10 Compelling Reasons You Want Winners Working for Your Success.
///
#b2bmarketingbestpractices 5. Positive Culture. For a team player, winning makes it easier to respect and listen to one another, because after all, if you win together, then the intention is to make everyone a good player. Winners maintain high aspirations and generosity toward others. Initiators, learners and leaders enable and accelerate your growth. Fractional Chief... Read More
Work spaces impact creativity and productivity.
///
#b2bmarketing Curation Friday. Attention fellow C-leaders, HR executives, space planners and creative marketing professionals. Why did it take a book to be written to make us focus on our spaces? There is science at the core of this and it’s really important to offset the negative impact of our devices and our social media disruptions.... Read More
Are you just a Twitter bot or are you really human?
///
#b2bcontentmarketing You, including my connections and colleagues, who consistently post on LinkedIn and Facebook via Twitter, might want to hit the Pause button and read a little deeper into this story. (see link below) We need to see, feel and know that you are human and that you can actually listen, speak and write as... Read More
Focus – the 4th of 10 compelling reasons to have winners working for your success.
///
#leadership #b2bmarketingbestpractices 4. Freedom to Focus. As every golfer, baseball and tennis player and knows, you must keep your eye on the ball. Losers often punish themselves for misses. Winners have fewer distractions. Golf pro Tiger Woods won nearly every championship until hit with personal problems of his own making, leading to losses on the... Read More
Which metrics matter to marketing’s authentic and positive roles in sales growth?
///
#marketingservices #B2Bcontentmarketing When it comes to metrics that matter, you need to look at the following types of key performance indicators (KPIs): Tactical: Tactical KPIs are best for looking at how channels are performing. Marketing professionals really need to be capable in “channel management”. Strategic: Typically, strategic reporting looks at things like revenue and brand... Read More
The 3rd Compelling Reason to have winners working for your success.
///
#marketingservices Learning . . . Winners are more likely to voluntarily discuss mistakes and accept negative feedback, because they are comfortable that they can win. Because they are confident about the possibility of winning, they see practicing as a route to a positive outcomes. For athletes, practice matters. Winning is found in mastery of the... Read More
