Fractional Chief Marketing Officer (FCMO) Services Deliver High-value Results.
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/#engagementmarketing #leadership High-performance business process outsourcing (BPO) has passed its 20th anniversary in the annals of international business operations. It started in the early 90s when British Petroleum decided to outsource all of its accounting functions to one source in Europe. The rest, as they say is history . . . but only for savvy... Read More
No. 10 – of the 10 Compelling Reasons You Want Winners Working for Your Success!
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#b2bmarketingbestpractices #leadership Continuity . . . Sustainability. It seems like you never stop hearing someone “preaching” about outsourcing and hiring talent vs. settling for skill sets that plug into a job description. The most compelling reason you must develop this as one of your leadership habits is that the costs of failing, even failing forward,... Read More
Are you engaged with prospects and customers? Do you know where it starts?
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#b2bmarketingbestpractices One-sided, one-directional communication doesn’t work in a world where social media has given customers a megaphone just as powerful as that of traditional marketers. Instead, there is loyalty, which requires communicating brand values that people want to be affiliated with. Customers today have many options, and more than ever they choose particular brands to communicate... Read More
What’s in your 2015 Content Marketing Plan? Here’s what B2B buyers are doing?
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#b2bcontentmarketing Curation Friday – and this is new too. Sometimes Heidi delivers sensory overload. At the same time, you really need to know key buyer discovery behaviors so you can tailor your B2B content to make it relevant to your prospects and customers and to engage and get them to choose you and your offerings.... Read More
Self-determination – 9th of 10 Compelling Reasons You Want Winners Working for Your Success!
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#b2bmarketingbestpractices Self-determination Winners have more control over their own destiny. “Why tamper with success?” we often say. Let them perform. Winners are left to get it done. More latitude to do their best. Engaging these self-directed marketing professionals frees you up to do what makes you happy. Leading from your strengths! Adapting to what really... Read More
So, when will your life and work meet in a productive process and integrate?
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#b2bmarketingbestpractices #alignment #leadership This is really darn good . . . except for the cat videos. We get enough of them. The behavioral scientists have confirmed that February and this time of the year in general is the best and most productive time for evaluating our processes and making those small, incremental changes that end... Read More
Do you shake hands with and smile @ your CFO? It’s time you did.
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#b2bmarketingbestpractices #marketingservices Most marketers spend their lives thinking about how to design and execute highly effective marketing campaigns. That’s what marketers enjoy and that’s where they put their energy. But marketers often have another big responsibility—they often manage a significant amount of money for the business. It might not have seemed obvious at first, but you... Read More
No. 8 of the 10 Compelling Reasons You Want Winners Working for Your Success!
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#b2bmarketingbestpracties 8. Invitations to the Best Relationships. Winners get invited to the White House, Buckingham Palace and key conferences, exhibitions and podiums. They gain access to networks and relationships that confer benefits that maintain winners’ momentum, such as early information or better deals. Sales executives love to hear this from their national accounts managers; “I... Read More
Do you get it? Is your marketing better for this approach to your work?
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It might seem counter-intuitive that you will perform better at work if you spend more time with your kids, leave work early to volunteer at a local nonprofit, or take an hour out of your workday to go to the gym. But that’s just what happens. And this is aligned with Shawn Anchor’s famous TED... Read More
A six-pack to go? For your successful marketing transition and customer experiences.
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#b2bmarketingbestpractices Curation Friday. For a long time, I have been an Economist subscriber. They get it right, especially beyond the borders of the USA about 99% of the time. And we have known for some time that their Intelligence unit is getting stronger with a larger voice. This will come as a surprise to some... Read More
