Marketing will change . . . will change . . . will change!
The evolution of marketing has historically been measured in decades:
1900s – 1920s: Marketing is focused on product attributes
1920s – 1950s: A spotlight on selling emerges
1950s – 1990s: Marketers shift to focus on providing for customer needs and wants
1990s – 2010: Marketing shifts again to developing and managing customer relationships
But in the last few years, technology has taken marketing by storm. Channels proliferated, and then converged; information turned into a tidal wave; and customer expectations for new experiences rose to new heights.
What this means is that marketing has changed more in the last five years than in the hundred before that. The speed of change in marketing is picking up its pace, and it’s going to keep accelerating. The implication is that marketing is shifting again, this time to managing customer engagement and then creating and sustaining the lifetime value of that customer – meaning that growing companies and their marketers will need a customer engagement leader to keep up.
If you feel stuck and want a ramp to get into the fast lane, email or call us – 512 799 4676.
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