Marketing . . . it has an over-riding purpose!

The purpose of marketing is not to generate leads, even though winning new customers is important. The purpose is not to build brands, even though brands are valuable. The purpose is not to support sales, or build distribution channels, but those are good things, too. And no, even though well-respected academics will tell you this, the fundamental purpose of marketing is not about filling a need with the right product at the right price. That is a good definition of the practical application of marketing, but it sheds no light on the purpose of marketing. What does marketing contribute to the success of the corporation/business?

The purpose of marketing is to maximize customer lifetime value. Would you like to move along this path successfully? Ask and we can answer your questions. http://www.sladegroup.com/