Innovative, creative leadership = Higher ROI

We need and deserve only those creative and innovative professionals who are achievers to lead our marketing teams, initiatives and campaigns. Why? First, the shape and look of today’s prospects and customers continue to change and evolve. Google has forever redirected the buyer’s “discovery” process. So we absolutely must be creative to get our value message through in the ways that resonate with the buyer’s needs. Awareness first and then stimulate interest.

Second, there are two disturbing trends that are limiting the effectiveness of the leading edge of our business processes – a) the fact that moderately experienced HR recruiters are continually trying to “fit” curious, capable candidates into the mold created by the position’s posted requirements, especially using applicant tracking software, and b) the sad fact that the average tenure of the CMO is dwindling to an average of 28 months.

The results show up in two financially disastrous ways; 1) a wrong hire of an “arriver” who fits the requirements ends up under performing and leads to direct replacement/recruitment costs of over $100k, and 2) the company and the marketing investment are in a constant state of “churn”, i.e., find, onboard, coach, monitor, evaluate, vacate and repeat. If you really want to do better than this, talk to Jeff Moore or me via www.sladegroup.com/