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11
Apr
2013
0

Can you picture this?

You feel great most of the time. Maybe even awesome! Business objectives are being met, and you feel challenged and engaged. But there are a few hours when you are troubled about a couple of things. Or one recurring marketing problem. And are there moments of real stress, anxiety and...
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25
Feb
2013
0

A Market-based Perspective

Even companies that rigorously solicit customer opinions on their products, services and support can be misled into believing they have a market-based perspective of their business. It’s most common for companies to rely upon their sales and customer service organizations for these critical insights. However, a full market perspective extends...
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20
Feb
2013
0

TAP first.

A Target Audience Profile (TAP) seems fundamental to all successful marketing initiatives and sales growth strategies. It’s an action we typically require from clients or we do for them. Here’s a short-hand version . . . and not just for small business by any stretch. http://smallbusiness.chron.com/make-target-audience-profile-23127.html For more success options:...
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30
Nov
2012
0

Do what works.

Take a look at the top 5 – 10 left to right by percentage to see how other B2B marketers are creating their success by using these tools/channels are part of an effective, integrated strategy. By now you know that these digital tools, along with interactive messaging with banner advertising,create...
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5
Nov
2012
0

Sustaining value.

In this multi-year, ongoing client relationship the managing director has challenged us to identify new markets, expand their revenue base outside their core healthcare market and to develop content including with thought leadership pieces and white papers). This private company has experienced increasing revenue and very healthy margins in each...
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26
Oct
2012
0

Get clear to get results.

Even those experienced professionals who advocate quantitative marketing as both a strategic and tactical philosophy or guidance system are acknowledging that the team and its leadership need to know 1) what the prospect looks like (real-world profile) and 2) what that person needs and wants to be more successful and...
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30
Aug
2012
0

Are you getting there?

Have an end in your mind. Peers, colleagues and coaches, all smarter than me, have hammered this fundamental success building block home again and again . . . 1) create a picture or clear written statement of your objective, 2) list the actions you will take to achieve this end...
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<div itemprop=’description’>I help guide people serious about finding and using their and their team’s talents and skills to leverage their personal drive to achieve. I wrote a five-star rated eBook about winners and the vital characteristics they bring to teams to transform and elevate cultures. I have written and published an online course to guide recruiters and hiring managers so they can close the inclusive hiring gap. I own and write two blogs.
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