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4
Feb
2014
0

Marketing . . . it has an over-riding purpose!

The purpose of marketing is not to generate leads, even though winning new customers is important. The purpose is not to build brands, even though brands are valuable. The purpose is not to support sales, or build distribution channels, but those are good things, too. And no, even though well-respected...
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31
Jan
2014
0

Our Purpose is our Key to Engagement.

Every day we work to make select companies led by savvy, strengths-based leaders and their teams measurably more successful, more competitive and more attractive to their target market segments. We do this with creative marketing strategies that are closely aligned with the company’s sales processes. We research and create compelling,...
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13
Jan
2014
0

CMO and CIO/CFO interaction – why fractional chief marketing officer services can work in both fast-growth and middle market companies but for slightly different reasons!

Customers today engage with companies in multiple touch points and environments, their expectations change along their customer relationship and buying journey (and their motives and needs have great variation). In my opinion, the  CMO should be in charge of customer experience, promises, concepts and methods that drive great brand experiences,...
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16
Dec
2013
0

C-level benefits from deploying fractional chief marketing officer (FCMO) services.

Some executive teams want a brief, highlighted synopsis of the opportunity the FCMO offering presents and delivers. Here’s the abbreviated, benefits version of the FCMO. Major Benefits: 1.      Relieve the CEO of the responsibility for managing and executing the marketing function, which is often outside of the CEO’s, CFO’s and...
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27
Nov
2013
0

Fractional Chief Marketing Officer Services Deliver High-value Results

High-performance business process outsourcing (BPO) has passed its 20th anniversary in the annals of international business operations. It started in the early 90s when British Petroleum decided to outsource all of its accounting functions to one source in Europe. The rest, as they say is history . . . but...
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<div itemprop=’description’>I help guide people serious about finding and using their and their team’s talents and skills to leverage their personal drive to achieve. I wrote a five-star rated eBook about winners and the vital characteristics they bring to teams to transform and elevate cultures. I have written and published an online course to guide recruiters and hiring managers so they can close the inclusive hiring gap. I own and write two blogs.
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