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28
Apr
2014
0

4 Reasons You Might be Crazy for Not Using Google +.

1.      Google Authorship Anyone can do this it just requires a Google+ account and that you link your profile to the content you write. 2.      SEO A post that doesn’t rank normally may be in your followers first page search results. That means the more followers you have on Google+...
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25
Apr
2014
0

Search Changes & Drives B2B Marketing

Because search now requires the detailed and exhaustive mapping of horizontal relationships in order to understand the true value of vertical ones, it has two very significant effects: First, it breaks down all the silos. You can no longer hope to market effectively through your website, for instance, without your...
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22
Apr
2014
0

Curation – Relationships through social media and high-value face time.

Traditional selling used to work but now modern selling has taken over. 93% of the online buying process starts with an internet search. Those looking to buy a product want the seller to offer unique knowledge and value which will make them want to purchase. Closing a deal through modern...
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18
Apr
2014
0

Marketing will change . . . will change . . . will change!

The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes 1920s – 1950s: A spotlight on selling emerges 1950s – 1990s: Marketers shift to focus on providing for customer needs and wants 1990s – 2010: Marketing shifts again to developing and...
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14
Apr
2014
0

Best Practices backed up by reports and big data.

There are times when it’s appropriate to give props to a group like these folks. Take a moment and click on the link and then scroll down just to the middle of the post. It’s good to see 3rd party reports and data backing up how we successfully guide our...
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7
Apr
2014
0

Practice Gratitude! It’s the best cure for impatience in your business!

It turns out that willpower — the ability to delay gratification — is one of the most fundamental skills for success in school, adulthood and, of course, business. And it’s at the core of why “marketing du jour” can kill your business. Instead, cultivate relationships. Develop a circle of influencers...
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4
Apr
2014
0

Here is a four part nurturing process to get you going with a lead nurturing plan and keep it focused

Start with your objectives and business situation, how your pipeline works, and who your customer is.  Use this analysis to identify the challenges your pipeline is facing and what you want to solve with better nurturing. Stay focused on solving those challenges. Focus on nurturing prospects to the next stage...
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31
Mar
2014
0

Will you learn along with me?

As humans, we take in visual information 60,000 times faster than text. Use this in your favor for all of your future blog posts. It just takes less than 5 minutes to do your online image search using a search word or phrase aligned with your topic. Try it. I...
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<div itemprop=’description’>I help guide people serious about finding and using their and their team’s talents and skills to leverage their personal drive to achieve. I wrote a five-star rated eBook about winners and the vital characteristics they bring to teams to transform and elevate cultures. I have written and published an online course to guide recruiters and hiring managers so they can close the inclusive hiring gap. I own and write two blogs.
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