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6
Jun
2014
0

How well do you understand where your B2B customers get there purchase influences?

This Infographic may help. Please be aware of what some of the “big dog” marketing services firms are doing that really annoy their prospects. Look in the lower right box. When you are ready to lose some of your pain and gain a closer alignment with your prospects’ and customers’...
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27
May
2014
0

B2B content marketing trends in 2014.

According to a recent trend analysis in B2B content marketing . . . Effective B2B content marketers have a defined content strategy – 22% more than average. Effective B2B content marketers have someone who oversees the strategy and its deployment – 13% more than average. Effective B2B content marketers have...
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19
May
2014
0

B2B Content Marketing Tactical Plan . . . continuing the journey.

Content Arcs and Themes Once you have a good sense of your personas and buying journey, it’s time to decide what to write about! Consider breaking your content planning into quarterly or bi-yearly themes or arcs, and then make sure your content is executing against them. Note that you may...
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16
May
2014
0

B2B Content Marketing Tactical Plan – the Texas 2 Step . . . to start!

Ownership and Staffing To start creating your content plan, the first thing you’ll need to do is assign ownership. You need to ensure that you have an assigned staff member who can uphold quality standards and consistency. You also need to assign someone to manage the responsibility of strategy, project...
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12
May
2014
0

Fractional chief marketing officer services during recruitment – unique benefits.

Primary benefit: drive down the marketing investment and opportunity costs associated with a gap in marketing leadership. Simultaneously, give the C team and HR recruiter, space and time to go deep into the talent pool to find the best match for the company’s culture. Save measurable dollars and sustain marketing...
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6
May
2014
0

If you plan from concept to execution (C2E), you will be smarter with lead generation emails.

For B2B marketers, lead generation is a tradeoff between quality and quantity. Specifically without a sufficient number of leads, you can’t achieve your sales conversion goals. By contrast, too many leads often translate to unqualified buyers who need lots of persuasion to convert or they’ll never buy. So what do you...
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2
May
2014
0

Publishing new web site content should be as simple as adding some text and making sure everything looks the way it should, right?

It’s easy to skip over the details when you’re in a rush to add something to your website, but in the end you’re just making it harder to stand out and succeed. Remember, every page should be designed with your audience and purpose in mind, so why not send your...
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<div itemprop=’description’>I help guide people serious about finding and using their and their team’s talents and skills to leverage their personal drive to achieve. I wrote a five-star rated eBook about winners and the vital characteristics they bring to teams to transform and elevate cultures. I have written and published an online course to guide recruiters and hiring managers so they can close the inclusive hiring gap. I own and write two blogs.
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