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18
Aug
2014
0

Know what you are!

In his classic essay “Managing Oneself,” Pete Drucker is very clear: ignore your weaknesses and keep improving your strengths. In identifying opportunities for improvement, don’t waste time cultivating skill areas where you have little competence. Instead, concentrate on — and build on — your strengths. Give yourself the opportunity to...
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11
Aug
2014
0

Not everyone can do this.

Just a few months ago, we began working with a new client. No story there. Except there is. The challenges were both numerous and important. And it all started with their web site and SEO. Why? Because in their industry, you needed to be seen a positive light and your...
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8
Aug
2014
0

Why we encourage our clients to have a messaging strategy that delivers relevance X frequency.

Best practices in a Google world. At a tactical level, what this means is that you need to get more focused on the benefits your products and services bring to customers, and the needs that they have that you can serve. Then you need to build pages around those benefits...
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4
Aug
2014
0

4 Must-Read Posts on Marketing Optimization.

At JetBlue, the employees are always looking for clever ways to exceed their customers’ expectations. Check out this blog post (link below) to learn how JetBlue optimizes their presence on Twitter to consistently delight customers and provide exceptional customer service. So take a few minutes to catch up on what...
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1
Aug
2014
0

Are you confidently outsourcing to an FCMO until you are ready to hire or your talent has developed?

The Fractional Chief Marketing Officer (FCMO) is an outgrowth of the proven process of business process outsourcing (BPO) and provides outsourced Chief Marketing Officer (CMO) and outsourced VP of Marketing services to dynamically growing and changing organizations. By aligning marketing objectives with business goals, the FCMO delivers C-level marketing expertise...
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29
Jul
2014
0

Is this exciting? Google page 1 ranking for fractional chief marketing officer services?

We have written and published two white papers on the value of fractional chief marketing officer services . . . during fast growth and during recruitment. You could benefit from knowing how and when to deploy these value-laden services. They serve leadership and owners well when there is a gap...
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25
Jul
2014
0

SEO Technique to Dominate the Most Popular Methods of Content Discovery

Define your niche. Your most important effort is to define exactly what keywords you want to dominate. You only need to focus on the set of keywords that your target audience is searching for. Once you know what keywords you’re going to target, you can start to own them through...
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18
Jul
2014
0

How to Create a Social Media Marketing Plan from Scratch.

If you’re starting from square one, it might feel equal parts thrilling and overwhelming. You know what you want to do and why. You can see that others have climbed the social media mountain; you’ve got few ideas how to get there yourself. It’d help to have a plan. To see one that can...
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<div itemprop=’description’>I help guide people serious about finding and using their and their team’s talents and skills to leverage their personal drive to achieve. I wrote a five-star rated eBook about winners and the vital characteristics they bring to teams to transform and elevate cultures. I have written and published an online course to guide recruiters and hiring managers so they can close the inclusive hiring gap. I own and write two blogs.
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