Direction and support with hiring guidance from winners!

DON’T MISS A BLOG POST!

AND GET OUR FREE HIRING EFFECTIVENESS MAP

17
Nov
2014
0

Some Current Stats on Outsourcing Content Strategy and Production.

According to the latest research by Star Fleet Media, a majority of B2B marketers look to outside resources for help in developing and distributing their content assets. On average, these companies outsource 68% of their content development (writing and editorial) activities, 64% of their content asset design activities and 51%...
Read More
14
Nov
2014
0

Length Matters.

Curation Friday! As CMOs stay longer in their roles, they’ll be able to point to progressively better results as the desired outcomes of their long-term programs and strategies kick in, and create uplift for the short-term tactical plays as well. Also, consistency and continuity of brand and customer experiences are...
Read More
10
Nov
2014
0

Are you hiring and rewarding real marketing talent?

Are you on the fast track to becoming the next CMO in your company? It’s a good idea to learn from, read up on, and follow in the footsteps of the greats. You can be a fantastic CMO, a mediocre one, or a total failure–and it’s all up to you....
Read More
3
Nov
2014
0

How are you aligning your marketing vision and execution with a transcendent purpose?

The “Purpose Motive” is a proven concept that simply says that people are not motivated to perform at a higher level by money, but rather that sustainable performance is only driven by having a sense of purpose. Dan Pink, the author of four bestseller books on the changing world of...
Read More
31
Oct
2014
0

Our brains love storytelling!

#content Curation Friday! Many business people have already discovered the power of storytelling in a practical sense – they have observed how compelling a well-constructed narrative can be. But recent scientific work is putting a much finer point on just how stories change our attitudes, beliefs, and behaviors. Oxytocin is...
Read More
24
Oct
2014
0

The human element of content curation is what makes curated content compelling.

CURATION FRIDAY – In simplest terms, content curation is a form of content marketing where a publisher (in this case, a small business) editorially collects the best content related to a specific niche and targeted to a specific audience then enhances that content by adding personal opinions and expertise. Well-executed...
Read More
22
Oct
2014
0

Why we encourage our clients to have a messaging strategy that delivers relevance X frequency.

Best practices in a Google world. At a tactical level, what this means is that you need to get more focused on the benefits your products and services bring to customers, and the needs that they have that you can serve. Then you need to build pages around those benefits...
Read More

<div itemscope itemtype=’http://schema.org/Person’ class=’fiverr-seller-widget’ style=’display: inline-block;’>
<a itemprop=’url’ href=https://www.fiverr.com/joe_slade rel=”nofollow” target=”_blank” style=’display: inline-block;’>
<div class=’fiverr-seller-content’ id=’fiverr-seller-widget-content-76336b9f-9403-44cd-bf47-f5609b06a593′ itemprop=’contentURL’ style=’display: none;’></div>
<div id=’fiverr-widget-seller-data’ style=’display: none;’>
<div itemprop=’name’ >joe_slade</div>
<div itemscope itemtype=’http://schema.org/Organization’><span itemprop=’name’>Fiverr</span></div>
<div itemprop=’jobtitle’>Seller</div>
<div itemprop=’description’>I help guide people serious about finding and using their and their team’s talents and skills to leverage their personal drive to achieve. I wrote a five-star rated eBook about winners and the vital characteristics they bring to teams to transform and elevate cultures. I have written and published an online course to guide recruiters and hiring managers so they can close the inclusive hiring gap. I own and write two blogs.
</div>
</div>
</a>
</div>

<script id=’fiverr-seller-widget-script-76336b9f-9403-44cd-bf47-f5609b06a593′ src=’https://widgets.fiverr.com/api/v1/seller/joe_slade?widget_id=76336b9f-9403-44cd-bf47-f5609b06a593′ data-config='{“category_name”:”Business”}’ async=’true’ defer=’true’></script>