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15
Dec
2014
0

3 Compelling Reasons You Can Confidently Outsource Your Content to a Top B2B Marketing Agency.

Updating your brand and product line blog, compiling, designing and publishing newsletters, and promoting community involvement through social media channels can be a full-time job––literally. But hiring a full-time position to tackle the constant need to plan, write, edit, and publish content others are simply too busy to handle on...
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12
Dec
2014
0

What a long, strange trip it’s been! Content marketing strategy . . . then and now.

Updating a retrospective. Marketing became the engine of business long ago in a galaxy far, far away! And “The Marketing Profs” were there to document that transformation in 2006. Here’s what they said in a blog post in that year. “But today, strategy is out, and execution is in. Witness...
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8
Dec
2014
0

Where are you on the value scale of getting more leads, prospects and customers from outsourcing?

If you are an aware C-Suite leader, CMO or private-equity business owner, you constantly face the challenges of “how do I grow the company fast and profitably?” How do I get the lead generation pipeline filed up? How to I find my best buyers, connect, reward and convert them? Hmm...
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5
Dec
2014
0

3 savvy actions that will reward your B2B content marketing investment.

#contentmarketing Use a “Buyer Persona” to get clear on who and where your best prospects and customers are. Homework: Sit down with your leadership team and write out a strategy for your B2B content marketing. Do the math. Recognize that outsourcing your content management and production can deliver a measurably...
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1
Dec
2014
0

Are you engaging a new breed of best-in-class marketing services professionals?

The days when marketing simply built brands, created above-the-line programs, and targeted customers are long gone. Today, marketing and, more specifically, the Chief Marketing Officer are increasingly strategic, commercial, and fiscally focused, and in many cases are altering how business is done. Best-in-class and aspiring CMOs need to excel at...
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26
Nov
2014
0

Are you a content strategist? Do you know one?

#concepttocontent Curation Friday! Everyone’s doing content marketing. 94% of small businesses, 93% of B2Bs, and 77% of B2Cs use content marketing. Basically, that’s everyone. A strategy is crucial for success. Let me provide a few tips related to developing strategy. A successful content marketing strategy starts with defining your KPIs...
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24
Nov
2014
0

Are you outsourcing your crucial B2B content? What’s holding you back?

In a recent survey from the Marketing Content Institute, about half of both large and small companies outsources a portion of their content creation. Findings that are in the middle of the bell curve are not surprising. It does reflect a need – typically for a new and better perspective...
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21
Nov
2014
0

Declining Marketing Productivity?

Curation Friday! Creep factor aside, employers need to take this seriously. Lost productivity in the workplace is a huge problem. A 2013 Gallup survey found that 70 percent of American workers are either “disengaged” or “actively disengaged.” Enkata has als conducted research that found even a small number of actively disengaged...
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<div itemprop=’description’>I help guide people serious about finding and using their and their team’s talents and skills to leverage their personal drive to achieve. I wrote a five-star rated eBook about winners and the vital characteristics they bring to teams to transform and elevate cultures. I have written and published an online course to guide recruiters and hiring managers so they can close the inclusive hiring gap. I own and write two blogs.
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