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19
Jan
2015
0

Which metrics matter to marketing’s authentic and positive roles in sales growth?

#marketingservices #B2Bcontentmarketing When it comes to metrics that matter, you need to look at the following types of key performance indicators (KPIs): Tactical: Tactical KPIs are best for looking at how channels are performing. Marketing professionals really need to be capable in “channel management”. Strategic: Typically, strategic reporting looks at...
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14
Jan
2015
0

The 3rd Compelling Reason to have winners working for your success.

#marketingservices Learning . . . Winners are more likely to voluntarily discuss mistakes and accept negative feedback, because they are comfortable that they can win. Because they are confident about the possibility of winning, they see practicing as a route to a positive outcomes. For athletes, practice matters. Winning is...
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12
Jan
2015
0

The 2nd of 10 compelling reasons to have winners working for you.

Attractive Situation. There is less absenteeism and more solidarity in organizations known for their successes because people spend more time together feeling good about what they can and do accomplish. More time together brings more information-sharing and mentoring. In amateur sport, winners more frequently teach, support and lead and that...
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9
Jan
2015
0

Four steps leaders must take to learn to become successful in a new way . . . and CMOs too!

#leadership #marketingbestpractices Curation Friday Here they are. Heed and lead! recognition that their long-honed leadership styles will no longer work; acceptance that it was they who failed in the new role and not outside forces that caused the challenge and blockage; analysis and understanding of the new type of leadership...
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5
Jan
2015
0

Talent vs. skills – the 1st of 10 compelling reasons to have winners working for your success.

1. Good Mood. Clearly everyone feels good about winning, while emotions sag at failure. Emotions affect performance. Positive moods produce physical energy and the resilience to persist after setbacks. Psychologists find that moods are contagious. Winners’ exhilaration is infectious.   In marketing, as in sports, results stem mainly from the...
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29
Dec
2014
0

Trending for 2015; CEOs are not who they used to be!

# marketing #fcmo services Boards are reaching deeper into the companies they oversee to find executives who embrace disruptive technologies and digital media; have a proven record of innovation; are confident global citizens, able to operate in developed, emerging, and frontier markets and lead across diverse cultures; have an acute...
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22
Dec
2014
0

CMOs: Time for digital transformation or risk being left on the sidelines!

#digitalmarketing Digital disruption is here and CMOs know it, but it’s time to do more. It’s just about the end of this year. And what a year it’s been for marketing and marketing effectiveness. So let’s review a vital core matter without all of the window dressing that comes with...
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19
Dec
2014
0

Why talent always wins!

Curation Friday! Here are the salient highlights from a recent HBR blog on how Google solves problems. It is a clear case study that covers why you lead and build from your strengths and give the problems you’re not good at to those who are! People perform best at tasks...
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<div itemprop=’description’>I help guide people serious about finding and using their and their team’s talents and skills to leverage their personal drive to achieve. I wrote a five-star rated eBook about winners and the vital characteristics they bring to teams to transform and elevate cultures. I have written and published an online course to guide recruiters and hiring managers so they can close the inclusive hiring gap. I own and write two blogs.
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