Are you hiring and rewarding real marketing talent?

Are you on the fast track to becoming the next CMO in your company? It’s a good idea to learn from, read up on, and follow in the footsteps of the greats. You can be a fantastic CMO, a mediocre one, or a total failure–and it’s all up to you. Check out these 12 common habits of successful CMOs and make sure you’re on the right path.

For the C-level leader or business owner who is reading the blog post at the end of this link, it is a solid set of benchmarks to look at when evaluating current or potential leadership and especially when you are recruiting for your marketing leadership position.

http://www.inc.com/john-rampton/12-habits-of-successful-cmos.html

Now, compare those attributes with the research from Spenser Stuart that emerged recently. Be concerned about any tendency toward over-emphasis on just looking at the data as the primary guide to lead your team and sales counterparts to robust growth and sustainable market position.

The winners choose vision and experience.

I’m writing a new book on the Alignment of Marketing and Sales. My research and experience have clearly led me to understand that vision, creativity and purpose at the top of the organization deliver a higher-performance engine that not only aligns with Sales but also gives you the basis for bringing in and bringing up those professionals with talent . . . not just skill sets.

Beware of the marketing cyborgs!

We align the teams, both marketing and sales, to deliver measurable benefits including brand enhancement, customer experiences, sales growth and industry leadership. And to sustain these core benefits through learning and doing from data and results.

Come back for upcoming posts on the details of vision, purpose, content and media working together for small and middle-market business leaders and their B2B marketing services teams.

We can keep you on the B2B marketing effectiveness and sustainability best practices path. Or get you on it if you are not there yet. We know where you want to go. We know the right buttons to push. We get you there with a strong, measurable ROI.

Email us – info@sladegroup.com or call us – 512 799 4676. You’ll be glad you did!