Why we encourage our clients to have a messaging strategy that delivers relevance X frequency.

Best practices in a Google world.

• At a tactical level, what this means is that you need to get more focused on the benefits your products and services bring to customers, and the needs that they have that you can serve.
• Then you need to build pages around those benefits and needs. Google wants to better understand the user’s intent, and so should you.
• Speak (write) to your audience in a human-to-human conversation.
• Be frequent and consistent with your messaging.

We love the hummer. So do our clients!

If you have not already gone “holistic” with your digital marketing strategy, now is the time. Google has long maintained that its objective is to recognize real world authority signals and rank those that address user needs the best higher than other sites. Their push in this direction has been relentless, and it will continue.

Come back for upcoming posts on the details of content and media working together for small and middle-market business leaders and their marketing services teams.

We can keep you on the B2B marketing effectiveness and sustainability best practices path. Or get you on it if you are not there yet. We know where you want to go. We know the right buttons to push. We get you there with a real ROI.

Marketing effectiveness is our purpose; fractional chief marketing officer services (FCMO), concept to execution (C2E) B2B marketing and content marketing services and concept to content (C2C) marketing services are yours to drive your success. At a fraction of the cost and frustration of a full-time employee.

info@sladegroup.com or 512 799 4676. You’ll be glad you did!