Why we encourage our clients to have a messaging strategy that delivers relevance X frequency.
Best practices in a Google world. At a tactical level, what this means is that you need to get more focused on the benefits your products and services bring to customers, and the needs that they have that you can serve.
Then you need to build pages around those benefits and needs. Google wants to better understand the user’s intent, and so should you.
If you have not already gone “holistic” with your digital marketing strategy, now is the time. Google has long maintained that its objective is to recognize real world authority signals and rank those that address user needs the best higher than other sites. Their push in this direction has been relentless, and it will continue.
We can keep you on that path. Or get you on it if you are not there yet. It is the path that will bring you better quality prospects. Better prospects become valued customers.
Then you can complete the virtuous circle by delivering the exceptional customer experience to unfold and enjoy the lifetime value of that customer. Or you can struggle.
Fractional chief marketing officer services (FCMO), concept to execution (C2E) B2B marketing services and concept to content (C2C) marketing services are yours to drive your success.
info@sladegroup.com or 512 799 4676. You’ll be glad you did!