Declining Marketing Productivity?

Curation Friday!

Creep factor aside, employers need to take this seriously. Lost productivity in the workplace is a huge problem. A 2013 Gallup survey found that 70 percent of American workers are either “disengaged” or “actively disengaged.”

Enkata has als conducted research that found even a small number of actively disengaged workers can have an outsized impact on overall productivity.

And the problem is getting worse. There are more and more distractions in the office, from smartphone games to online cat videos. Telecommuters have even more things that pull them away from their desk, and some have a hard time staying focused.

When announcing her company’s ban on telecommuting, Yahoo CEO Marissa Mayer cited VPN usage data that showed many remote employees weren’t even logged in for most of the day. Other large employers including Best Buy and Hewlett Packard are following suit in scaling back telecommuting. Source – Dan Denthoven blog post on Inc.com.

She’s your marketing maven??? There are better choices.

I can simply add that, since marketing has become the engine of success and sales growth for most U.S. companies, it is the savvy CMO or C-leader who will take a serious look at options for getting the critical work of lead generation, creating relationships and trust and the content that delivers value and connects with the prospect who can then become a valued customer.

In the areas of marketing vision, creativity and content, outsourcing is a choice that delivers;

• Quality production directed to the company’s brand, voice and market share objectives.
• Accountability and responsive production through detailed invoices and reputation value.

• A superior ROI for the dollars invested enhanced by a lack of overhead burden.

These are baseline opportunities. They clearly correlate to competitive advantage, the ability to identify and develop employee talent and free cash to invest in content marketing best practices.

Come back for upcoming posts on the details of vision, purpose, content and media working together for small and middle-market business leaders and their B2B marketing services teams.

We can keep you on the B2B marketing effectiveness and sustainability best practices path. Or get you on it if you are not there yet. We know where you want to go. We know the right buttons to push. We get you there with a strong, measurable ROI.

Email us – info@sladegroup.com or call us – 512 799 4676. You’ll be glad you did!