Some Current Stats on Outsourcing Content Strategy and Production.

According to the latest research by Star Fleet Media, a majority of B2B marketers look to outside resources for help in developing and distributing their content assets.

On average, these companies outsource 68% of their content development (writing and editorial) activities, 64% of their content asset design activities and 51% of their demand generation activities. They also outsource 27% of their content marketing strategy.

According to the research findings, marketers will continue to outsource a large portion of their content marketing activities over the next 12 months – in some areas, even more than they do currently.

In particular, outsourcing is expected to increase slightly in the areas of demand generation (54% plan to outsource) as well as content marketing strategy (35% plan to outsource). Marketers report that their plans to outsource all other content marketing-related functions over the next 12 months will remain at roughly the same level as the previous 12 months.

Interestingly, very large and large companies are nearly as likely to outsource content development and design functions as midsize and small companies that may lack in-house resources (63% compared to 69%).

We know content strategy and we can make your investment work too!

There may be a number of reasons why, including the fact that external senior strategists and writers can often bring a fresh perspective to a topic.

Beware of the marketing cyborgs!

We align the teams, both marketing and sales, to deliver measurable benefits including brand enhancement, customer experiences, sales growth and industry leadership. And to sustain these core benefits through learning and doing from data and results.

Come back for upcoming posts on the details of vision, purpose, content and media working together for small and middle-market business leaders and their B2B marketing services teams.

We can keep you on the B2B marketing effectiveness and sustainability best practices path. Or get you on it if you are not there yet. We know where you want to go. We know the right buttons to push. We get you there with a strong, measurable ROI.

Email us – info@sladegroup.com or call us – 512 799 4676. You’ll be glad you did!