Curation; what is lean content and why is it important?

“Lean Content” is content that is part of a continuous optimization cycle. Where the content is not the end goal. Ideas flow into content production which creates data that defines how well that topic, type of content and channel all performed. The insights then go back into the “loop” of continuous content development.

So there is continuous improvement. New ideas are constantly tested. There are many different types of formats and channels and approaches. And the insights drive the whole machine. That is lean content.

We can create your lean content and measure how it delivers.