Curation – 5 lessons for today’s content marketer.

Whether you are a corporate CMO,  a fractional CMO at work for valued clients or are a marketing agency leader, here are 5 guiding actions that will deliver impact . . . if you do them well.

1. Develop engaging content, 1,000 words or more is fine, just make it skimmable with sub-headings and craft a good headline

2. Create content that appeals across all networks which may be a blend of personal and business interest, life hack style content works particularly well

3. Research and build on current trends, news items or issues

4. Ensure the content format is one that appeals to your audience

5. Target influencers to help amplify your content