Are you confidently outsourcing to an FCMO until you are ready to hire or your talent has developed?
The Fractional Chief Marketing Officer (FCMO) is an outgrowth of the proven process of business process outsourcing (BPO) and provides outsourced Chief Marketing Officer (CMO) and outsourced VP of Marketing services to dynamically growing and changing organizations. By aligning marketing objectives with business goals, the FCMO delivers C-level marketing expertise that accelerates business performance, generates results and helps your organization achieve its maximum potential.
- Your FCMO delivers exceptional value by providing executive-level marketing expertise accompanied by a fresh, market-based perspective, and at a fraction of the cost of a full-time CMO or VP of Marketing of a similar caliber.
- Combining the accountability and business acumen of a Chief Marketing Officer with the creativity of a traditional agency, the FCMO orchestrates the diverse range of marketing disciplines into a single, unified resource.
Transforming Vision into Results
Market research, branding, traditional and social media… the options, strategies and tools available to today’s B2B marketer present unprecedented opportunities, challenges and decisions to be made. The FCMO expertly analyzes, arranges and orchestrates the ideal mix of tactics, tools and talent for your company’s unique position, potential and vision.
- Success is found in the adaptive communication process and application of the right tactics, at the right time, in a composition that is uniquely yours.
- Again, an FCMO understands each marketing function, its capabilities and limitations. This marketing leader values research and hard work. The deliverables include the insight to deploy assets to maximum effectiveness.
- The measurements incorporate the empirical, while recognizing the powerful intangibles of creativity, and strive to produce business-driven marketing that helps you achieve more.
A typical FCMO engagement begins with a conversation about needs, assets and offerings, which results in the development of or extension of your strategic marketing plan. The FCMO then orchestrates the appropriate blend of services to meet your goals, integrating the full spectrum of marketing disciplines into a single, unified leadership, deployment and metrics resource.
Let us know if you want to learn more, refer our content to colleagues and friends or just want a focused conversation on the pain you’re feeling and how to get rid of those headaches. Just email info@sladegroup.com and ask or call us @ 512 799 4676. You’ll be glad you did!