CMOs: Time for digital transformation or risk being left on the sidelines!

#digitalmarketing

Digital disruption is here and CMOs know it, but it’s time to do more.

It’s just about the end of this year. And what a year it’s been for marketing and marketing effectiveness. So let’s review a vital core matter without all of the window dressing that comes with inbound and outbound B2B marketing hyperventilation!

The headline might give you a clue – transform or twist in the wind. Take this into 2015 and win.

Based on the Accenture Interactive 2014 CMO Insights Survey, CMOs are selling themselves short. The question isn’t whether CMOs can effectively take advantage of digital channels – they are proving they can – but whether they can be more visible change agents for digital transformation across the organization.

As every business becomes a digital business, C-suite executives will need to collaborate to drive successful digital transformation. No CMO wants to be left on the sidelines.

Here’s your digital transformation checklist:

1. Transform the marketing role.

2. Embrace the customer experience.

3. Act on analytics insights across channels.

4. Test, learn and earn.

5. Integrate new talent into new operating models.

The marketing world is changing fast and digital is leading the charge

Of the top three changes cited, analytics, digital and mobile are the key drivers. High-growth companies say their investments in these areas are paying off, improving customer experience.

But are CMOs missing the full digital opportunity? Only one in five CMOs believe their company will be known as a digital business in five years. While in emerging markets, CMOs have jumped ahead, recognizing the importance of transforming the business to operate in a digital ecosystem.

We align the teams, both marketing and sales, to deliver measurable benefits including brand enhancement, customer experiences, sales growth and industry leadership. And to sustain these core benefits through learning and doing from data and results.

Come back for upcoming posts on the details of vision, purpose, content and media working together for small and middle-market business leaders and their B2B marketing services teams.

We can keep you on the B2B digital marketing effectiveness and sustainability best practices path. Or get you on it if you are not there yet. We know where you want to go. We know the right buttons to push. We get you there with a strong, measurable ROI.

Email us – info@sladegroup.com or call us – 512 799 4676. You’ll be glad you did!

Fractional Chief Marketing Officer (FCMO) Services. Concept to Content (C2C) Services. Concept to Execution (C2E) Services. Marketing Consultation Package.