Lead from your strengths
Effective Leaders Focus on Strengths The first quality of effective leadership is the ability to focuses on strengths. They focus on the... Read More
7 Steps that make sense.
I like what Heidi has done to help us be better bloggers and better marketers. So I am happy to share .... Read More
Why we do what we do.
Why do we do what we do? Relieve the pressure that marketing and sales bring to company leaders. Most team leaders are... Read More
Marketing & Advertising Automation – evolving from their roots.
Marketing automation really had its foundation laid with the advertising agency media planning & buying processes in the 1980s. Briefly, agencies typically... Read More
Aligned or adrift?
This set of bullets is from a recent INC. magazine blog post. I want to share them and my comments on each... Read More
Is this your prespective?
Could the decision to engage a fractional chief marketing officer (FCMO) create two kinds of quantitative benefits for the company? Let’s take... Read More
We marketers are human too. What to do on those “slow start” days!
No matter how experienced we are and no matter our intentions, sometimes a lot of clutter accumulates and diffuses our focus. These... Read More
A Market-based Perspective
Even companies that rigorously solicit customer opinions on their products, services and support can be misled into believing they have a market-based... Read More