Curation; what is lean content and why is it important?
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/“Lean Content” is content that is part of a continuous optimization cycle. Where the content is not the end goal. Ideas flow... Read More
Lead nurturing builds your brand!
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If you do it right, lead nurturing can help you build a strong brand and solution preference in your prospects long before... Read More
When Lead Nurturing Works . . . it delivers results!
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Lead nurturing is a powerful way to stay automatically engaged with future buyers. When you execute the process successfully, you can establish... Read More
When you read this, you may find yourself saying “ah ha!” I get it!
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Stemming from a market analysis I began in 2012, and aligned with my personal and professional attitude of achievement arising out of... Read More
Curation – 5 lessons for today’s content marketer.
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Whether you are a corporate CMO, a fractional CMO at work for valued clients or are a marketing agency leader, here are... Read More
Hubspot 3rd Party Validation of Best Practices.
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In the flow of every business day, and what that day brings to clients and to us, we get regular feedback from... Read More
Content curation . . . have a plan and become an all star!
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Content is projected to grow exponentially to 8 zettabytes by 2015 according to Mary Meeker of KPCB. So you will need a... Read More
The Perfect Lead. Your sales process will love you.
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we have a simple but effective version as well. Just ask and it’s yours.
Marketing . . . it has an over-riding purpose!
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The purpose of marketing is not to generate leads, even though winning new customers is important. The purpose is not to build... Read More
Our Purpose is our Key to Engagement.
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Every day we work to make select companies led by savvy, strengths-based leaders and their teams measurably more successful, more competitive and... Read More