Can Instinct Beat Analytical Thinking?
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/What about the role of intuition and gut feelings in risk analysis and business decisions? Clearly, in business, that’s a big issue.... Read More
DO YOU KNOW THE 3 Ds THAT DRIVE CONTENT MARKETING ROI?
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1. Discovery: Building a data advantage by pulling in relevant data sets, analyzing the data at high speed, turning it into relevant... Read More
Is this your story? It could be.
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The challenge: It started like this. A call came into our office on a Tuesday afternoon. It was the former president of... Read More
Why is experience so vital to your marketing mission?
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Ultimately, the Chief Marketing Officer (CMO) is responsible for facilitating growth, sales and marketing strategy. He or she must work towards objectives... Read More
How well do you understand where your B2B customers get there purchase influences?
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This Infographic may help. Please be aware of what some of the “big dog” marketing services firms are doing that really annoy... Read More
B2B content marketing trends in 2014.
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According to a recent trend analysis in B2B content marketing . . . Effective B2B content marketers have a defined content strategy... Read More
B2B Content Marketing Tactical Plan . . . continuing the journey.
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Content Arcs and Themes Once you have a good sense of your personas and buying journey, it’s time to decide what to... Read More
B2B Content Marketing Tactical Plan – the Texas 2 Step . . . to start!
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Ownership and Staffing To start creating your content plan, the first thing you’ll need to do is assign ownership. You need to... Read More
Fractional chief marketing officer services during recruitment – unique benefits.
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Primary benefit: drive down the marketing investment and opportunity costs associated with a gap in marketing leadership. Simultaneously, give the C team... Read More
Relationships are the new currency of the digital world, and they are the ultimate competitive differentiator.
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Relationships are the new currency of the digital world, and they are the ultimate competitive differentiator.