3 savvy actions that will reward your B2B content marketing investment.
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/#contentmarketing Use a “Buyer Persona” to get clear on who and where your best prospects and customers are. Homework: Sit down with... Read More
Are you engaging a new breed of best-in-class marketing services professionals?
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The days when marketing simply built brands, created above-the-line programs, and targeted customers are long gone. Today, marketing and, more specifically, the... Read More
Are you a content strategist? Do you know one?
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#concepttocontent Curation Friday! Everyone’s doing content marketing. 94% of small businesses, 93% of B2Bs, and 77% of B2Cs use content marketing. Basically,... Read More
Are you outsourcing your crucial B2B content? What’s holding you back?
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In a recent survey from the Marketing Content Institute, about half of both large and small companies outsources a portion of their... Read More
Some Current Stats on Outsourcing Content Strategy and Production.
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According to the latest research by Star Fleet Media, a majority of B2B marketers look to outside resources for help in developing... Read More
Length Matters.
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Curation Friday! As CMOs stay longer in their roles, they’ll be able to point to progressively better results as the desired outcomes... Read More
Are you hiring and rewarding real marketing talent?
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Are you on the fast track to becoming the next CMO in your company? It’s a good idea to learn from, read... Read More
How are you aligning your marketing vision and execution with a transcendent purpose?
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The “Purpose Motive” is a proven concept that simply says that people are not motivated to perform at a higher level by... Read More
Our brains love storytelling!
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#content Curation Friday! Many business people have already discovered the power of storytelling in a practical sense – they have observed how... Read More
The human element of content curation is what makes curated content compelling.
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CURATION FRIDAY – In simplest terms, content curation is a form of content marketing where a publisher (in this case, a small... Read More