Curation – 5 lessons for today’s content marketer.
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/Whether you are a corporate CMO, a fractional CMO at work for valued clients or are a marketing agency leader, here are... Read More
Hubspot 3rd Party Validation of Best Practices.
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In the flow of every business day, and what that day brings to clients and to us, we get regular feedback from... Read More
Content curation . . . have a plan and become an all star!
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Content is projected to grow exponentially to 8 zettabytes by 2015 according to Mary Meeker of KPCB. So you will need a... Read More
The Perfect Lead. Your sales process will love you.
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we have a simple but effective version as well. Just ask and it’s yours.
Marketing . . . it has an over-riding purpose!
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The purpose of marketing is not to generate leads, even though winning new customers is important. The purpose is not to build... Read More
Our Purpose is our Key to Engagement.
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Every day we work to make select companies led by savvy, strengths-based leaders and their teams measurably more successful, more competitive and... Read More
Genius . . . try it in your B2B marketing in 2014.
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Until just recently, genius equated with luck. Some people seemed to have more of it than others but it was seen as... Read More
CMO and CIO/CFO interaction – why fractional chief marketing officer services can work in both fast-growth and middle market companies but for slightly different reasons!
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Customers today engage with companies in multiple touch points and environments, their expectations change along their customer relationship and buying journey (and... Read More
Fractional Chief Marketing Officer Services Deliver High-value Results
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High-performance business process outsourcing (BPO) has passed its 20th anniversary in the annals of international business operations. It started in the early... Read More
Get stronger in your marketing career. Diversify your network!
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Conventional wisdom claims that a powerful sponsor can help you keep the job you have or find you a new one. But... Read More