How to drive sales with content marketing.
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/Traditional sales and marketing tactics were mainly focused on pushing a message, pushing a meeting, pushing a contact. Content marketing is focused... Read More
Write with your genuine voice and a laser focus on your topics.
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Having a good voice is as much about the overarching subject of your writing as it is the specific words that you... Read More
The Most Powerful Ways to End a Presentation.
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#marketing services A Call to Action Most B2B presentations’ primary purpose is to move the audience to action. Use the last few... Read More
Are you using a B2B Customer Centricity Strategy with Digital Marketing? You could gain from it.
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Part of a customer-centric approach is getting your customers involved in the story of your brand. Use your blog to gradually tell... Read More
Know what you are!
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In his classic essay “Managing Oneself,” Pete Drucker is very clear: ignore your weaknesses and keep improving your strengths. In identifying opportunities... Read More
Not everyone can do this.
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Just a few months ago, we began working with a new client. No story there. Except there is. The challenges were both... Read More
Why we encourage our clients to have a messaging strategy that delivers relevance X frequency.
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Best practices in a Google world. At a tactical level, what this means is that you need to get more focused on... Read More
4 Must-Read Posts on Marketing Optimization.
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At JetBlue, the employees are always looking for clever ways to exceed their customers’ expectations. Check out this blog post (link below)... Read More
Is this exciting? Google page 1 ranking for fractional chief marketing officer services?
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We have written and published two white papers on the value of fractional chief marketing officer services . . . during fast... Read More
How to Create a Social Media Marketing Plan from Scratch.
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If you’re starting from square one, it might feel equal parts thrilling and overwhelming. You know what you want to do and why.... Read More
