Why we encourage our clients to have a messaging strategy that delivers relevance X frequency.
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/Best practices in a Google world. At a tactical level, what this means is that you need to get more focused on... Read More
4 Must-Read Posts on Marketing Optimization.
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At JetBlue, the employees are always looking for clever ways to exceed their customers’ expectations. Check out this blog post (link below)... Read More
Is this exciting? Google page 1 ranking for fractional chief marketing officer services?
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We have written and published two white papers on the value of fractional chief marketing officer services . . . during fast... Read More
How to Create a Social Media Marketing Plan from Scratch.
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If you’re starting from square one, it might feel equal parts thrilling and overwhelming. You know what you want to do and why.... Read More
How are you assigning or outsourcing your crucial marketing actions for sales growth?
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#marketing services Choosing a marketing services partner? Here are 15 tips you can use if you intuitively or painfully recognize it’s time... Read More
Are you having a challenging day? Oh, you’re in marketing services?
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Whether you are an entrepreneur, working in corporate America, or building a start-up, it is imperative to continually seek new ways to... Read More
Can Instinct Beat Analytical Thinking?
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What about the role of intuition and gut feelings in risk analysis and business decisions? Clearly, in business, that’s a big issue.... Read More
DO YOU KNOW THE 3 Ds THAT DRIVE CONTENT MARKETING ROI?
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1. Discovery: Building a data advantage by pulling in relevant data sets, analyzing the data at high speed, turning it into relevant... Read More
Is this your story? It could be.
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The challenge: It started like this. A call came into our office on a Tuesday afternoon. It was the former president of... Read More
Why is experience so vital to your marketing mission?
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Ultimately, the Chief Marketing Officer (CMO) is responsible for facilitating growth, sales and marketing strategy. He or she must work towards objectives... Read More