The great challenge of marketing . . .
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/The great challenge of marketing is to cut through the noise and get your message both heard and acted upon. This is... Read More
How to drive sales with content marketing.
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Traditional sales and marketing tactics were mainly focused on pushing a message, pushing a meeting, pushing a contact. Content marketing is focused... Read More
The Most Powerful Ways to End a Presentation.
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#marketing services A Call to Action Most B2B presentations’ primary purpose is to move the audience to action. Use the last few... Read More
Are you using a B2B Customer Centricity Strategy with Digital Marketing? You could gain from it.
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Part of a customer-centric approach is getting your customers involved in the story of your brand. Use your blog to gradually tell... Read More
Know what you are!
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In his classic essay “Managing Oneself,” Pete Drucker is very clear: ignore your weaknesses and keep improving your strengths. In identifying opportunities... Read More
Why we encourage our clients to have a messaging strategy that delivers relevance X frequency.
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Best practices in a Google world. At a tactical level, what this means is that you need to get more focused on... Read More
4 Must-Read Posts on Marketing Optimization.
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At JetBlue, the employees are always looking for clever ways to exceed their customers’ expectations. Check out this blog post (link below)... Read More
Are you confidently outsourcing to an FCMO until you are ready to hire or your talent has developed?
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The Fractional Chief Marketing Officer (FCMO) is an outgrowth of the proven process of business process outsourcing (BPO) and provides outsourced Chief... Read More
Is this exciting? Google page 1 ranking for fractional chief marketing officer services?
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We have written and published two white papers on the value of fractional chief marketing officer services . . . during fast... Read More
SEO Technique to Dominate the Most Popular Methods of Content Discovery
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Define your niche. Your most important effort is to define exactly what keywords you want to dominate. You only need to focus... Read More