What a long, strange trip it’s been! Content marketing strategy . . . then and now.
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/Updating a retrospective. Marketing became the engine of business long ago in a galaxy far, far away! And “The Marketing Profs” were... Read More
Where are you on the value scale of getting more leads, prospects and customers from outsourcing?
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If you are an aware C-Suite leader, CMO or private-equity business owner, you constantly face the challenges of “how do I grow... Read More
3 savvy actions that will reward your B2B content marketing investment.
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#contentmarketing Use a “Buyer Persona” to get clear on who and where your best prospects and customers are. Homework: Sit down with... Read More
Are you engaging a new breed of best-in-class marketing services professionals?
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The days when marketing simply built brands, created above-the-line programs, and targeted customers are long gone. Today, marketing and, more specifically, the... Read More
Are you a content strategist? Do you know one?
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#concepttocontent Curation Friday! Everyone’s doing content marketing. 94% of small businesses, 93% of B2Bs, and 77% of B2Cs use content marketing. Basically,... Read More
Are you outsourcing your crucial B2B content? What’s holding you back?
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In a recent survey from the Marketing Content Institute, about half of both large and small companies outsources a portion of their... Read More
Declining Marketing Productivity?
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Curation Friday! Creep factor aside, employers need to take this seriously. Lost productivity in the workplace is a huge problem. A 2013 Gallup... Read More
Some Current Stats on Outsourcing Content Strategy and Production.
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According to the latest research by Star Fleet Media, a majority of B2B marketers look to outside resources for help in developing... Read More
Length Matters.
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Curation Friday! As CMOs stay longer in their roles, they’ll be able to point to progressively better results as the desired outcomes... Read More
How are you aligning your marketing vision and execution with a transcendent purpose?
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The “Purpose Motive” is a proven concept that simply says that people are not motivated to perform at a higher level by... Read More