5 biggest small business marketing mistakes.
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/You Don’t Know What You’re Doing, But Do it Anyway You don’t really have a grasp of how businesses use social (or... Read More
Fractional Chief Marketing Officer (FCMO) Services Deliver High-value Results.
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Abstract: A majority of C-level leaders in an array of fast-growth companies rise to their leadership positions from technical, operational or financial... Read More
This is really worth the effort.
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The ideal length of a blog post is 7 minutes, 1,600 words! When measuring the content that performs best on their site,... Read More
Content curation – one reason it matters.
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Content curation is starting to enter the content marketing lexicon. Why use content curation when you can create your own tailored content?... Read More
Create a Better To-Do List.
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In the hopes of leading a more productive, organized life, we’ve gathered three essential ways to create a better to-do list: 1. ... Read More
In memory of those who perished and in gratitude for those who serve.
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We grieve for them and for their families and we identify. We think of our own heart-wrenching losses that are not lived... Read More
Are you using a B2B Customer Centricity Strategy with Digital Marketing? You could gain from it.
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Part of a customer-centric approach is getting your customers involved in the story of your brand. Use your blog to gradually tell... Read More
Know what you are!
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In his classic essay “Managing Oneself,” Pete Drucker is very clear: ignore your weaknesses and keep improving your strengths. In identifying opportunities... Read More
Not everyone can do this.
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Just a few months ago, we began working with a new client. No story there. Except there is. The challenges were both... Read More
Why we encourage our clients to have a messaging strategy that delivers relevance X frequency.
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Best practices in a Google world. At a tactical level, what this means is that you need to get more focused on... Read More