Content curation – one reason it matters.
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/Content curation is starting to enter the content marketing lexicon. Why use content curation when you can create your own tailored content?... Read More
Create a Better To-Do List.
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In the hopes of leading a more productive, organized life, we’ve gathered three essential ways to create a better to-do list: 1. ... Read More
In memory of those who perished and in gratitude for those who serve.
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We grieve for them and for their families and we identify. We think of our own heart-wrenching losses that are not lived... Read More
Are you using a B2B Customer Centricity Strategy with Digital Marketing? You could gain from it.
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Part of a customer-centric approach is getting your customers involved in the story of your brand. Use your blog to gradually tell... Read More
Know what you are!
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In his classic essay “Managing Oneself,” Pete Drucker is very clear: ignore your weaknesses and keep improving your strengths. In identifying opportunities... Read More
Not everyone can do this.
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Just a few months ago, we began working with a new client. No story there. Except there is. The challenges were both... Read More
Why we encourage our clients to have a messaging strategy that delivers relevance X frequency.
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Best practices in a Google world. At a tactical level, what this means is that you need to get more focused on... Read More
Are you confidently outsourcing to an FCMO until you are ready to hire or your talent has developed?
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The Fractional Chief Marketing Officer (FCMO) is an outgrowth of the proven process of business process outsourcing (BPO) and provides outsourced Chief... Read More
Is this exciting? Google page 1 ranking for fractional chief marketing officer services?
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We have written and published two white papers on the value of fractional chief marketing officer services . . . during fast... Read More
SEO Technique to Dominate the Most Popular Methods of Content Discovery
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Define your niche. Your most important effort is to define exactly what keywords you want to dominate. You only need to focus... Read More