We marketers are human too. What to do on those “slow start” days!
No matter how experienced we are and no matter our intentions, sometimes a lot of clutter accumulates and diffuses our focus. These... Read More
Can you picture this?
You feel great most of the time. Maybe even awesome! Business objectives are being met, and you feel challenged and engaged. But... Read More
A Market-based Perspective
Even companies that rigorously solicit customer opinions on their products, services and support can be misled into believing they have a market-based... Read More
TAP first.
A Target Audience Profile (TAP) seems fundamental to all successful marketing initiatives and sales growth strategies. It’s an action we typically require... Read More