When Lead Nurturing Works . . . it delivers results!
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/Lead nurturing is a powerful way to stay automatically engaged with future buyers. When you execute the process successfully, you can establish... Read More
When you read this, you may find yourself saying “ah ha!” I get it!
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Stemming from a market analysis I began in 2012, and aligned with my personal and professional attitude of achievement arising out of... Read More
Curation – 5 lessons for today’s content marketer.
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Whether you are a corporate CMO, a fractional CMO at work for valued clients or are a marketing agency leader, here are... Read More
Content curation . . . have a plan and become an all star!
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Content is projected to grow exponentially to 8 zettabytes by 2015 according to Mary Meeker of KPCB. So you will need a... Read More
Marketing . . . it has an over-riding purpose!
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The purpose of marketing is not to generate leads, even though winning new customers is important. The purpose is not to build... Read More
Our Purpose is our Key to Engagement.
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Every day we work to make select companies led by savvy, strengths-based leaders and their teams measurably more successful, more competitive and... Read More
Genius . . . try it in your B2B marketing in 2014.
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Until just recently, genius equated with luck. Some people seemed to have more of it than others but it was seen as... Read More
CMO and CIO/CFO interaction – why fractional chief marketing officer services can work in both fast-growth and middle market companies but for slightly different reasons!
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Customers today engage with companies in multiple touch points and environments, their expectations change along their customer relationship and buying journey (and... Read More
C-level benefits from deploying fractional chief marketing officer (FCMO) services.
Some executive teams want a brief, highlighted synopsis of the opportunity the FCMO offering presents and delivers. Here’s the abbreviated, benefits version... Read More
Fractional Chief Marketing Officer Services Deliver High-value Results
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High-performance business process outsourcing (BPO) has passed its 20th anniversary in the annals of international business operations. It started in the early... Read More
