Are you a content strategist? Do you know one?
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/#concepttocontent Curation Friday! Everyone’s doing content marketing. 94% of small businesses, 93% of B2Bs, and 77% of B2Cs use content marketing. Basically,... Read More
Are you outsourcing your crucial B2B content? What’s holding you back?
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In a recent survey from the Marketing Content Institute, about half of both large and small companies outsources a portion of their... Read More
Declining Marketing Productivity?
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Curation Friday! Creep factor aside, employers need to take this seriously. Lost productivity in the workplace is a huge problem. A 2013 Gallup... Read More
Some Current Stats on Outsourcing Content Strategy and Production.
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According to the latest research by Star Fleet Media, a majority of B2B marketers look to outside resources for help in developing... Read More
5 biggest small business marketing mistakes.
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You Don’t Know What You’re Doing, But Do it Anyway You don’t really have a grasp of how businesses use social (or... Read More
Small business marketing integration and owned media.
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Friday Curation – at the risk of oversimplifying, paid media is advertising and sponsorships, while earned media is public relations and word-of-mouth.... Read More
Marketing Effectiveness tied to exercise. I’m glad I do it regularly!
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Friday Curation – Exercise has been shown to elevate mood, which has serious implications for workplace performance. I’m willing to bet that... Read More
Is your B2B Marketing Sustainable?
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In the digitally cluttered world we live in, your marketing becomes relevant through great content and – just as importantly – context.... Read More
Fractional Chief Marketing Officer (FCMO) Services Deliver High-value Results.
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Abstract: A majority of C-level leaders in an array of fast-growth companies rise to their leadership positions from technical, operational or financial... Read More
This is really worth the effort.
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The ideal length of a blog post is 7 minutes, 1,600 words! When measuring the content that performs best on their site,... Read More