In memory of those who perished and in gratitude for those who serve.
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/We grieve for them and for their families and we identify. We think of our own heart-wrenching losses that are not lived... Read More
The great challenge of marketing . . .
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The great challenge of marketing is to cut through the noise and get your message both heard and acted upon. This is... Read More
How to drive sales with content marketing.
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Traditional sales and marketing tactics were mainly focused on pushing a message, pushing a meeting, pushing a contact. Content marketing is focused... Read More
Write with your genuine voice and a laser focus on your topics.
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Having a good voice is as much about the overarching subject of your writing as it is the specific words that you... Read More
The Most Powerful Ways to End a Presentation.
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#marketing services A Call to Action Most B2B presentations’ primary purpose is to move the audience to action. Use the last few... Read More
Are you using a B2B Customer Centricity Strategy with Digital Marketing? You could gain from it.
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Part of a customer-centric approach is getting your customers involved in the story of your brand. Use your blog to gradually tell... Read More
Know what you are!
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In his classic essay “Managing Oneself,” Pete Drucker is very clear: ignore your weaknesses and keep improving your strengths. In identifying opportunities... Read More
Not everyone can do this.
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Just a few months ago, we began working with a new client. No story there. Except there is. The challenges were both... Read More
Why we encourage our clients to have a messaging strategy that delivers relevance X frequency.
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Best practices in a Google world. At a tactical level, what this means is that you need to get more focused on... Read More
4 Must-Read Posts on Marketing Optimization.
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At JetBlue, the employees are always looking for clever ways to exceed their customers’ expectations. Check out this blog post (link below)... Read More