3 savvy actions that will reward your B2B content marketing investment.
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/#contentmarketing Use a “Buyer Persona” to get clear on who and where your best prospects and customers are. Homework: Sit down with... Read More
Are you engaging a new breed of best-in-class marketing services professionals?
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The days when marketing simply built brands, created above-the-line programs, and targeted customers are long gone. Today, marketing and, more specifically, the... Read More
Are you a content strategist? Do you know one?
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#concepttocontent Curation Friday! Everyone’s doing content marketing. 94% of small businesses, 93% of B2Bs, and 77% of B2Cs use content marketing. Basically,... Read More
Are you outsourcing your crucial B2B content? What’s holding you back?
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In a recent survey from the Marketing Content Institute, about half of both large and small companies outsources a portion of their... Read More
Declining Marketing Productivity?
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Curation Friday! Creep factor aside, employers need to take this seriously. Lost productivity in the workplace is a huge problem. A 2013 Gallup... Read More
Are you hiring and rewarding real marketing talent?
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Are you on the fast track to becoming the next CMO in your company? It’s a good idea to learn from, read... Read More
How are you aligning your marketing vision and execution with a transcendent purpose?
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The “Purpose Motive” is a proven concept that simply says that people are not motivated to perform at a higher level by... Read More
Our brains love storytelling!
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#content Curation Friday! Many business people have already discovered the power of storytelling in a practical sense – they have observed how... Read More
How to communicate like a human being!
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How to communicate like a human being! Whether it’s email, blog posts, IN updates, tweets or a FB shout out, you will... Read More
Why we encourage our clients to have a messaging strategy that delivers relevance X frequency.
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Best practices in a Google world. At a tactical level, what this means is that you need to get more focused on... Read More