B2B Content Marketing Tactical Plan . . . continuing the journey.
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/Content Arcs and Themes Once you have a good sense of your personas and buying journey, it’s time to decide what to... Read More
B2B Content Marketing Tactical Plan – the Texas 2 Step . . . to start!
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Ownership and Staffing To start creating your content plan, the first thing you’ll need to do is assign ownership. You need to... Read More
Fractional chief marketing officer services during recruitment – unique benefits.
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Primary benefit: drive down the marketing investment and opportunity costs associated with a gap in marketing leadership. Simultaneously, give the C team... Read More
If you plan from concept to execution (C2E), you will be smarter with lead generation emails.
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For B2B marketers, lead generation is a tradeoff between quality and quantity. Specifically without a sufficient number of leads, you can’t achieve... Read More
Publishing new web site content should be as simple as adding some text and making sure everything looks the way it should, right?
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It’s easy to skip over the details when you’re in a rush to add something to your website, but in the end... Read More
4 Reasons You Might be Crazy for Not Using Google +.
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1. Google Authorship Anyone can do this it just requires a Google+ account and that you link your profile to the content... Read More
Search Changes & Drives B2B Marketing
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Because search now requires the detailed and exhaustive mapping of horizontal relationships in order to understand the true value of vertical ones,... Read More
Curation – Relationships through social media and high-value face time.
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Traditional selling used to work but now modern selling has taken over. 93% of the online buying process starts with an internet... Read More
Marketing will change . . . will change . . . will change!
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The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes 1920s – 1950s:... Read More
Best Practices backed up by reports and big data.
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There are times when it’s appropriate to give props to a group like these folks. Take a moment and click on the... Read More