C-level benefits from deploying fractional chief marketing officer (FCMO) services.

Some executive teams want a brief, highlighted synopsis of the opportunity the FCMO offering presents and delivers. Here’s the abbreviated, benefits version of the FCMO.

Major Benefits:

1.      Relieve the CEO of the responsibility for managing and executing the marketing function, which is often outside of the CEO’s, CFO’s and COO’s areas of expertise.

2.      Engaging a fractional CMO assures consistent strategic counsel at the executive level.

3.      Your FCMO also manages marketing projects and capably sources and engages with other marketing specialists to bring the skill sets that you need to the projects at hand.

4.      Tap FCMO expertise, experience and knowledge for much less than a full-time salary and benefits package.

5.      Realize a fresh, market-based, third-party perspective.

6.      Manage the risk a growing company faces in not having the resources or expertise to develop and deploy a successful marketing or go-to-market strategy.

7.      Manage the additional risk of investing considerable time and money on a full time CMO with no guarantee of marketing success.

8.      Build staff marketers’ skills and productivity through the leadership and mentoring by the Fractional CMO.

9.      Gain confidence knowing that marketing priorities are being completely handled.

10.  Your FCMO investment typically delivers a measurable ROI in significant multiples of actual dollars paid during the engagement.

11.  Your most valuable benefit is confidently allocating human and financial capital in a trust-based relationship where there is a shared set of values, transparency and accountability.

There are additional benefits for the company as well. A fractional chief marketing officer is not on the payroll. You don’t have the 20% overhead that includes benefits and retirement contributions including healthcare and paid leave. So the company gets the benefit of top gun talent focused on their priorities and objectives who is well-paid but does not become part of the infrastructure. That also means no unemployment insurance premiums. Put those ingredients together and you have a compelling case for creating a bridge that get you to where you need to be from where you are with minimal risk of falling into the chasm.

For a conversation on the easy process of engagement, go to http://www.sladegroup.com

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