B2B Content Marketing Tactical Plan – the Texas 2 Step . . . to start!

Ownership and Staffing

To start creating your content plan, the first thing you’ll need to do is assign ownership. You need to ensure that you have an assigned staff member who can uphold quality standards and consistency. You also need to assign someone to manage the responsibility of strategy, project management, writing, copy editing, and cross-functional coordination.

Buyer Persona and Buyer Journey Development

You want to know who your customers are and what their buyer journeys look like. A buyer persona can be defined as a representation of your ideal customer. You need to create personas in order to determine who you are marketing to and the best way to speak to them through your content.

And a buyer journey maps your buyer’s decision making process during a purchase. This gives you a solid foundation to map content to each persona and each step in the buyer journey.

This is the “what”. We’ll help you with the “how”!

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