B2B Content Marketing Tactical Plan . . . continuing the journey.

Content Arcs and Themes

Once you have a good sense of your personas and buying journey, it’s time to decide what to write about! Consider breaking your content planning into quarterly or bi-yearly themes or arcs, and then make sure your content is executing against them. Note that you may also have yearly initiatives to focus on, so include those in your planning as well.

Editorial Calendar

Content Marketing Calendar

Your editorial calendar should outline what is going to be produced—and when. This can be done in Google Calendar or any other calendaring tool. The key is to provide content visibility cross-functionally throughout the marketing organization. Additionally, you can line up content creation with business initiatives and demand generation campaigns.

If you start now, you will grow your sales. If you get stuck on the “how” inside the what to do, just email or call 512 799 4676