13

Aug

2013

0

An Ode to Marketing Automation.

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Alignment, Leadership, Marketing, Marketing Effectiveness, Uncategorized

Models and emails and forms and posts
What aspects of Marketing Automation matter most?
Spreadsheets, fields and dashboards galore
The more behavior, the higher the score

Target-em, nurture-em convert them all
No lead left behind, opp size large or small
A sprinkle of buy-in from the Boss
Just a dash of Jon’s Secret Sauce

All efforts suggest an automation win
But most folks forget just one important thing
While funnels and levers mark the spot
Without benchmarks and reporting, you’ve really missed the mark

Insights give you a decision tree
Allowing Marketing to be justification free
Don’t be afraid of numbers they don’t bite
But not quantifying your efforts absolutely might

Start slow, think big, iterate
Data baby steps are a piece of cake
So before you activate your automation triggers
Map out your reporting with the same rigor

Pick your favorite metric and start there
Once you get the hang of it Automation ROI Beware!

http://www.sladegroup.com/

About Post Author

Joe Slade

I help contract (outsource) recruiters be successful finding talent inclusively for their assignments with a four-part online course that unlocks the subtleties overlooked in speed recruitment, so this professional is more confident, repeatedly successful and financially rewarded by removing doubt and old habits. I’m also a top talent acquisition specialist who brings you winners who fit your culture and enhance your productivity. They deliver a willingness and ability to teach, show and achieve. Results include less stress and more opportunities to thrive. Add to that; Relationship Navigator, Brand Builder, Exceptional Content Creator and Mentor, Remote-working leader, award-winning writer and content creator. Extensive experience producing results through effective communications and collaboration with leaders in distant headquarters. Connector who is in demand with C-level executives and their leadership teams. High-value engagements with clients, pushing annual sales growth over the bar by double-digit percentages. Continue to create spear-point SEO, marketing and sales-growth strategies that deliver new customers and long-term relationships. Recent successes with clean-tech, engineering design innovation and patent portfolio companies. Process design expert with lean canvas experience.