How are you aligning your marketing vision and execution with a transcendent purpose?

The “Purpose Motive” is a proven concept that simply says that people are not motivated to perform at a higher level by money, but rather that sustainable performance is only driven by having a sense of purpose. Dan Pink, the author of four bestseller books on the changing world of business, asserts the profit motive doesn’t work and that more stock should be placed in the transcendent purpose motive.

Why is any of this important? With rising costs due to longer learning curves, and larger investment in employees, it becomes critical that those costs can be recovered by the individual’s ability to create value for the company.

Without motivation to go beyond the status quo, companies will sit idle. The companies that are thriving are the ones that are building environments that feed off of a common purpose, beyond profit margins. It is vital that leaders have the ability to recruit superb talent and inspire their employees to do challenging and significant work with the potential goal of mastery.

OUR PURPOSE: Make our client leaders better; owners, c-level leaders and chief marketing officers more able to perform from their strengths while we play crucial roles in maximizing invested assets. We support then with exceptional performance while they build a team.

We deliver exceptional client experiences.

We align the teams, both marketing and sales, to deliver measurable benefits including brand enhancement, customer experiences, sales growth and industry leadership. And to sustain these core benefits through learning and doing from data and results.

Come back for upcoming posts on the details of vision, purpose, content and media working together for small and middle-market business leaders and their B2B marketing services teams.

We can keep you on the B2B marketing effectiveness and sustainability best practices path. Or get you on it if you are not there yet. We know where you want to go. We know the right buttons to push. We get you there with a strong, measurable ROI.

Email us – info@sladegroup.com or call us – 512 799 4676. You’ll be glad you did!