A Market-based Perspective

Even companies that rigorously solicit customer opinions on their products, services and support can be misled into believing they have a market-based perspective of their business. It’s most common for companies to rely upon their sales and customer service organizations for these critical insights. However, a full market perspective extends far beyond customer satisfaction. A rigorous and continual approach to understanding market dynamics including competitive activity, ecosystem relationships, global shifts and technology impact are key factors in maintaining a market-based perspective. While most companies maintain an opinion of how they relate to their markets, few are proficient in maintaining a perspective of how the market views the relevance and distinctiveness of their business. For more: http://www.sladegroup.com