A fractional chief marketing officer on your team?

While there are many reasons a middle-market company CEO and a smaller-company Owner can benefit from the talent and experience of a fractional chief marketing officer, let’s just focus on the top 5 here. It’s worth it to your success to invest a few minutes to learn something that gives you more than just a competitive advantage.

1. A fractional chief marketing officer (FCMO) and the services s/he deliver start at the highest level. This marketing professional can truly be your thought partner. And if they have marketing agency experience in their portfolio, then they really add value across a number of functions. The most valuable takeaway at this level is the ability to see not only where you and your company want to go, but also how to get there faster than your nearest competitors.
2. The FCMO you engage is trained in those aspects of behavioral science that make your biggest headache go away. You know, the frustration of how to find your ideal prospect on his or her discovery path. The FCMO can gather the data, look at it with you and then prioritize where your B2B content marketing investment will return the highest ROI. The FCMO knows data. That’s what we call measurable results.
3. The FCMO helps you literally recognize talent. And talent is way above skill sets. Please understand that skill sets are valuable, but they are just that. And not very creative. So If you truly see yourself and your offerings as remarkable in the eyes of your best customers, give your FCMO the task of nourishing those relationships.
4. Your outsourced FCMO actually does things! And much of what that person focuses on is not his or her social media accounts, profiles and friends or connections. They work to build your influence and they put their reputation on the line in doing the smart things and not twiddling their social thumbs until it’s happy hour.
5. And speaking of putting reputations and legacies on public view, the FCMO is transparent in all that they do. It’s been learned and re-learned along their career path. You need that as an example for your team and for other leaders in your company who are looked upon as trustworthy, loyal and effective.

At the end of the month or quarter, that fee you pay for those high-value FCMO services, and the measurable ways they propel your company above those performance indicators you have set, looks like a savvy investment. Perhaps even better that your exchange traded funds that are hovering around a 2-3% growth rate.

So get on board with senior talent and capabilities before they melt away into some other engagement or even into the hands of your toughest competitor. We deliver real, measurable value and underscore the culture you are building. And we are an exceptional team that delivers exceptional customer experience.

We can show you how Because we actually do it.

Remarkable team . . . The Slade Group. Reach out and let us respond. FCMO services are our strength.