4 Reasons You Might be Crazy for Not Using Google +.

1.      Google Authorship Anyone can do this it just requires a Google+ account and that you link your profile to the content you write.

1. 2.      SEO A post that doesn’t rank normally may be in your followers first page search results. That means the more followers you have on Google+ the more potential exposure you have both on the network itself and in search results.
2. 3.      High Post Engagement  You consistently get higher post engagement on Google Plus than on Facebook. That is even more so the case now given Facebook’s recent News Feed algorithm changes.
3. 4.      Communities If you had to pick just one feature of Google+ as the most valuable it would hands down be Communities. Become an active participant in groups related to your field. The fastest way to gain new followers and get exposure to your content is through Communities. Comment on and +1 other people’s articles you find interesting and contribute your own posts. There is a huge amount of engagement going on in Communities and there is no reason you should not be part of the conversation.

At the end of the day the more exposure you have the better. I’m not arguing that you should stop using Facebook or any other network, but you should definitely take Google Plus seriously and make it a real part of your marketing strategy.

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