4Feb20140 Marketing . . . it has an over-riding purpose! /0/Alignment, B2B Content Marketing, Best Practices, Concept to Content Services (C2C), Concept to Execution Services (C2E), Content Strategy, Leadership, Marketing, Marketing and sales, Sustainability, Uncategorized04 Feb 2014 The purpose of marketing is not to generate leads, even though winning new customers is important. The purpose is not to build... Read More