In 2014, B2B marketers struggled to provide engaging content. Did you?
#b2bcontentmarketing
This struggle is real. And 2014 was a year of realization for many businesses, and in 2015 many marketing strategies will reflect that. What did everyone realize? Generating awareness and having ‘online presence’ is not enough to land you loyal customers.
Today content is at the heart of our marketing strategies. Many marketers face the struggle to win over our audiences with engaging content and provide them with real value. In fact, according to the Content Marketing Institute, 54% of marketers are struggling to produce effective content.
It’s time conquer this beast. Providing engaging content is a matter of knowing your customers, delving into their perspective, and finding that value they’re looking for. Your prospective customers are out there looking for resources; you can get to be their number one resource.
And we can be the talent that delivers that compelling content. Web site, blog posts, IN updates, industry forum comments and emails that your prospects actually open and read. February is a good time to ramp up the campaign. Please let me know how we can help.
Fractional Chief Marketing Officer (FCMO) Services. Concept to Content (C2C) Services. Concept to Execution (C2E) Services. Marketing Consultation Package.
Call (512 799 4676), text (same) or email us to start this important conversation.