Why do we encourage our clients to have a messaging strategy that delivers relevance X frequency?

Best practices in a Google world. At a tactical level, what this means is that you need to get more focused on the benefits your products and services bring to customers, and the needs that they have that you can serve. Then you need to build pages around those benefits and needs. Google wants to better understand the user’s intent, and so should you.

If you have not already gone “holistic” with your digital marketing strategy, now is the time. Google has long maintained that its objective is to recognize real world authority signals and rank those that address user needs the best higher than other sites. Their push in this direction has been relentless, and it will continue. Plus blog link.

And it all starts with a clear Buyer Persona. Do you have one? It’s truly foundational to your messaging strategy. Want to learn more? We can have that conversation – 512 799 4676.