22

Aug

2014

0

Are you using a B2B Customer Centricity Strategy with Digital Marketing? You could gain from it.

/

Brand building, content marketing, FCMO Services, marketing services

/

/

Alignment, B2B Content Marketing, Best Practices, Leadership, Marketing Effectiveness, Marketing services, Sustainability, Uncategorized

Part of a customer-centric approach is getting your customers involved in the story of your brand. Use your blog to gradually tell a story of your company’s history, experience and how it is evolving to meet market demands. Write on topics that reflect your company’s foundation and expertise.

The Slade Group

The Slade Group has our clients squared away on where their prospects and customers are.

Some B2B industry blogs focus on technical content, which is fine because you need to prove your expertise in the industry, but don’t forget to mention your brand throughout the blog as if it were the protagonist of the story.

For example, “Brand X understands the challenges facing our industry at this time. In a recent case study, we were facing the problem of….”

Our leadership and The Slade Group team will continue to share our adaption and involvement in best practices and what that looks like to our clients, allies and friends. Stay tuned.

About Post Author

Joe Slade

I help contract (outsource) recruiters be successful finding talent inclusively for their assignments with a four-part online course that unlocks the subtleties overlooked in speed recruitment, so this professional is more confident, repeatedly successful and financially rewarded by removing doubt and old habits. I’m also a top talent acquisition specialist who brings you winners who fit your culture and enhance your productivity. They deliver a willingness and ability to teach, show and achieve. Results include less stress and more opportunities to thrive. Add to that; Relationship Navigator, Brand Builder, Exceptional Content Creator and Mentor, Remote-working leader, award-winning writer and content creator. Extensive experience producing results through effective communications and collaboration with leaders in distant headquarters. Connector who is in demand with C-level executives and their leadership teams. High-value engagements with clients, pushing annual sales growth over the bar by double-digit percentages. Continue to create spear-point SEO, marketing and sales-growth strategies that deliver new customers and long-term relationships. Recent successes with clean-tech, engineering design innovation and patent portfolio companies. Process design expert with lean canvas experience.

Leave a Reply Cancel Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.