According to MarketPro, one of the top marketing recruitment firms, the most frequently-overlooked aspect of marketing recruitment is culture fit. Companies have a tendency to focus on skillset and experience, but overlook whether a person has the right mindset and attitude to survive and thrive in their workplace environment.
Strong team chemistry and a mindset that compliments your company’s goals and ambitions is more important in marketing than almost anywhere else–you can’t expect quality results from someone who doesn’t care about who they’re working with and for.
In the field of marketing, the problem is often amplified because the work is a very customized and individual process. Unlike accounting and HR, which have fairly standard procedures, processes, and guidelines, marketing practices should vary heavily from company to company. There’s no “one-size-fits-all” marketing strategy.
When a key marketer leaves your business, the lack of continuity in strategy, messaging, creative, branding and more creates ripples that undermine your company’s image, strategic outreach, sales, customer engagement, team morale and more.
It’s much cheaper to maintain a great marketing team than replace it.
Keeping marketers energized, engaged, and doing their best work is about more than just stepping off the turnover treadmill and the headaches that go along with it. It’s about ensuring your company is putting its best face forward in all marketing efforts by keeping your marketing team satisfied and doing what they love.
Learn to build a bridge, sustain the value of a mentor mentality and keep the marketing momentum going while you devote the time and assets that results in a near flawless recruitment process and on ramp. Engage an experienced and talented fractional chief marketing officer or an integrated marketing agency that specializes in FCMO services.
Here are three compelling reasons this is a savvy choice;
- Engaging a fractional CMO assures consistent strategic view at the executive level.
- Your FCMO also manages marketing projects and capably sources and engages with members of your team or other marketing specialists to bring the skill sets that you need to the projects at hand.
- Tap FCMO expertise, experience and knowledge for much less than a full-time salary position with a benefits package.
And while you are popping a couple of Tylenol to diminish the pain of not-so-great marketing hires and the disconnect between you and your customers, you can choose Fractional Chief Marketing Officer (FCMO) services or Concept to Content (C2C) services that deliver real, measurable value and underscore the culture you are building. And an exceptional team that delivers exceptional customer experience.
We can show you how. We do it. We have the case studies that tell the story.
Remarkable team . . . The Slade Group. Reach out and let us respond.